This was the banner that greeted us today as we entered the Woolworths Limited Head Office and was also the message that Director of Supermarkets Tjeerd Jegen shared with us as he talked about the new strategy and direction Woolworths is taking with their supermarket business.
As one of the largest supermarkets in Australia, it was interesting that the idea behind their re-branding has been to go back to the simple messages of what they do as a business and highlighting the people that do this - yes that's right, highlighting the farmers that produce Australia's fresh produce.
This introduction was the tip of the iceberg for what was an incredible start to the Woolworths Scholarship program. We have already had the opportunity to listen to highly regarded industry speakers which gave us both a perspective on the value of our agricultural industries and also challenged us with what is the strategic long-term plan for Australian agriculture, as well as rub shoulders with some of the senior management team within the Woolworths Fresh Food division and learn about the day-to-day roles they play and challenges they face in making sure they get fresh produce from the farm-gate to the consumer.
Did you know:
- The gross value of agriculture, fisheries and forestries in 2009-10 was $45 billion.
- Of this $45 billion, 69% of that is exported. Australian farmers are well and truly helping to feed the world.
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