Bridging the Gap

Introducing the Young Farming Champions...

2012 has been the Australian Year of the Farmer with the aim of helping to educate the broader community about the importance of agriculture and enlighten them about the dedicated, hard-working people that provide that quality food for your table (and lots of other's as well) everyday.

Some of our city cousins have lost that connection with the rural communities and no longer understand where their food & fibre comes from, let alone what goes into growing it! The increasing curiosity about where their food comes from and the new platform of social media, I believe gives us a great opportunity for rural people to engage and tell our own story about what we do everyday to help put that food on your table.  

During my travels I have run across a program that has been started in several schools as a way of educating children about agriculture called Art4Agriculture. 

Part of the program for schools is the Archibull Prize - (yes ArchiBULL not Archibalds....!) in which students get to meet a young farmer, and then explore and showcase a particular food/fibre industry as the subject of an artwork.

Sounds like fun?! The other twist is the blank canvas each school is provided for their artwork is not actually canvas - but a life-size fibre glass cow!

A team of young farmers, aka "Young Farming Champions" travel to a few schools each and tell their story about what they do as a farmer. They have all put together some great videos to share with the classes during their visits so I hope to share some of these with you.

Thanks to Young Farming Champion Richie Quigley & Art4Ag for this one.

The 2012 The Land Sydney Showgirl Runner-up, Jess Monteith is also one of this year's Young Farming Champions!

You can read about Jess's story here, courtesy of Art4Ag.

The Art4Ag program is a great initiative and provides a little inspiration on just how easy it is for an everyday person to share their story about agriculture.

Art4Agriculture also have a great blog that you can follow: Art4Ag blog or go to their website www.art4agriculture.com.au

Woolworths Ag Business Scholarship Wrap-up

The 2012 Woolworths Agricultural Business Scholarship finally comes to a close.

Wow - what a busy two weeks! Week one was only a warm-up compared to the intense timetable the Agscholars had for week two at the Woolworths Agricultural Business Scholarship program!

We covered a huge range of topics, including

• presentations from industry experts on the BIG issues and challenges facing Australian agriculture,
• discussions around agricultural education of the broader community,
• tour of a Woolworths distribution centre which is the key part of getting that great, fresh Australian produce to the store shelf,
• guided visit of a Woolworths store to explore the new concepts and innovative ideas to provide the best fresh food solutions to consumers,
• rubbed shoulders with some industry champions at the 2012 National Landcare Awards
• leadership development workshops
• & experienced a new perspective of Sydney - from on top of the Bridge!

Needless to say I can not fit all of that in this post!

Watch this space - I will fill you in on all the details on some of these amazing sessions soon!

Being able to participate in discussions facing Australian agriculture and our rural communities with some of the brightest young minds the industry has to offer was truly a great experience.  It challenged me to think outside the square and was great to have other young people that are passionate about their industry to share and bounce ideas around with. The passion these young people have for Australian agriculture is remarkable and assures me the future of Australian agriculture is bright if we have these young people heading up our approach to the challenges and our industry will face.

The Woolworths Agricultural Business Scholarship was an invaluable experience and I am very grateful for the opportunity to participate - a big thank you to the Royal Agricultural Society of NSW for supporting the growth and development of young people with a passion for agriculture.

If you are looking for an opportunity to network with other like-minded young people with a passion for agriculture, learn about the supply chain from several different perspectives as well as further your own professional development I highly recommend applying for the Woolworths Agricultural Business Scholarship - you will be amazed what doors it may open for you.

Thank you very much Woolworths (shout out to Katie Poray for all her great work!) for conducting this program and providing us with such a great opportunity. Your support of the youth of Australian agriculture is greatly appreciated. Thank you.



Thank you to Yvette and Katie for putting this together :)

The Woolworths Way

Day Two of the Woolworths Agricultural Business Scholarship

The main focus of today's sessions was to give us an insight into the management of the Fresh Food side of Woolworths supermarkets in terms of how they manage this part of the business and the challenges they face bringing fresh produce to the consumer that is high quality, fresh, consistent and what the consumer wants.

Pat McEntee is the General Manager of Fresh Food for Woolworths and shared with us several key messages and it was interesting to hear how, as a company they are recognising the need to put the consumer first and foremost. There is soon to be a shift to try and break down some 'walls' and actually put the consumer in touch with the butcher or the baker who prepares that produce daily for that store.

I believe this all reflects on the consumers desire and curiosity to understand where their food comes from and is a great opportunity to educate consumers on the stories, industries and people behind the high quality agricultural produce that Australian farmers produce everyday.

Even the large supermarket giants such as Woolworths are realising they need to be part of the solution to help tell agriculture's story - and understand what it is that farmers do to produce that product so they can convey that to the consumer. For example - making butchers more accessible to consumers can provide avenues to explain how to cook which cut and what an MSA logo on the product actually means...

It was interesting to note that through some of their consumer focus groups and feedback studies, they discovered that there was a public perception that not all of the fresh meat was Australian grown and only 60% of the fresh fruit and vegetables was Australian.... in actual fact with Woolworths,

• 100% of fresh meat is Australian grown; and
• 96% of fresh produce (fruit & veg) is Australian grown.

So next time you sit down to dinner, have a look at what is on your plate and thank an Aussie farmer!